Kevin Biegon — Building AI workflows and training that make AI useful for real people. Learning ML.
Nairobi, Kenya · UTC+3. Contact: work.kevinbiegon@gmail.com. LinkedIn: https://linkedin.com/in/kevin-biegon
This is roughly my desk in Nairobi. I look after marketing and communications at Get Thrivin, and I build the AI tooling that sits underneath it. A fair bit of my week goes on sitting with people while they get used to what I've built. I write, I still shoot video when a story needs it, and I'm working through machine learning in the evenings.
Most things on the desk open something. Drag to look around, click whatever you're curious about.
Work
Five years of brand, communication, campaigns and film, across Kenya, the US and Europe. Most of what I do now is AI tooling and the training that goes with it. Where I have numbers, I've put them in.
Marketing and communications, plus the tooling underneath. — Get Thrivin
MarComms & AI Solutions Lead. Get Thrivin, Nairobi, Kenya · hybrid. Mar 2026 – now.
My current job. I run marketing and communications for Get Thrivin and build the AI that supports it: content systems, automations, the workflows that take a brief through to something finished. A good part of the week goes on sitting with the people who use it and working out which bits are confusing.
Still early, so no numbers yet.
Areas: MarComms, AI workflows, Training, Brand, Systems.
Rebuilding the brand story around a launch. — Tresic
Marketing Manager. Tresic, Denver, Colorado · remote. Dec 2024 – Mar 2026.
Tresic was expanding across North America and Europe and the brand story hadn't kept up. I rebuilt the voice, the SEO architecture and the investor copy, then put together an AI-assisted content setup so it could run at that scale. Near the end we renamed the company from Creo Solutions to Tresic and came out of stealth with the Tresic Intelligence Cloud, which is conversation intelligence for communications providers.
40% investor pipeline growth, under six months
60% organic traffic lift
25% bounce rate down
Areas: Brand voice, SEO, Investor copy, Launch comms, AI workflows.
Rebranding a coaching group. — CDI-Africa Coaching Group
Marketing and Campaigns Officer. CDI-Africa Coaching Group, Nairobi, Kenya. 2024.
CDI-Africa was well regarded in its field but the branding hadn't kept up with it. I led the rebrand end to end: visual identity, messaging, landing pages, and weekly dashboards so the team could see what was actually working.
60% more organic leads in 90 days
15% conversion rate lift
32% less time spent on weekly reporting
Areas: Rebrand, Identity, Web copy, Dashboards.
A documentary for Huduma Kenya. — Huduma Kenya
Producer · PR. Huduma Kenya, Homa Bay, Kenya. 2021.
I produced the Huduma Service Experience Documentary at the Homa Bay centre, from script through to edit, and it was picked up for national civic campaigns. I also spent a lot of that summer at the registration desk watching how people moved through the process, which is where the changes to the intake flow came from.
10k+ views
15% faster registration after I reworked the intake flow
1 national civic campaign
Areas: Documentary, Directing, Public relations.
Fixing an email list nobody read. — CDI-Africa Coaching Group
Intern, then Marketing and Campaigns Officer. CDI-Africa Coaching Group, Nairobi, Kenya. 2022 – 2024.
I joined CDI-Africa as a communications intern and stayed two years and four months. The mailing list was the first thing I got my hands on. Everyone received it and almost nobody opened it. I rebuilt the segmentation, then ran A/B tests on subject lines and calls to action until the numbers shifted.
40% open rate lift
22% click-through lift
28% PR performance up, via a rebuilt media list
Areas: Email, Copywriting, A/B testing, PR.
AI tooling for small creative teams. — Tresic · CDI-Africa · Get Thrivin
I build AI-assisted systems for creative teams: drafting pipelines, brief generators, tools that turn one piece into five. The build is rarely the hard part. Getting people comfortable enough to use it properly is, so most of my time goes on training and on rewriting the bits that turned out to be confusing.
40% production time cut
2× content output
0 drop in quality, measured by engagement
Areas: AI automation, Content pipelines, Team training, Claude · ChatGPT · Gemini.
Skills
AI workflows & automation
AI training & enablement
Strategic communications
Public relations
Brand strategy
Copywriting
Campaigns
SEO & analytics
Email & CRM
Video production & editing
Adobe Creative Suite
UX
Education
BA Mass Communication, Public Relations & Image Management — Africa Nazarene University, Nairobi (2021 – 2025)
Google Certificate, UX/UI Design — Coursera (2021 – 2022)
Certifications
Advanced Engagement, Content, and Conversion Strategies — LearnQuest (May 2026)
Working with the Media — University of Colorado Boulder
Foundations of Project Management — Google
Digital Marketing — Google
Foundations of User Experience — Google
Notebook
Short notes, mostly about work. A few of these started life as posts.
Bots talking to bots
Here is the feature no one put on the roadmap: an AI bot community. Agents now have their own social networks, modelled on ours, minus the humans.
While we were busy optimising workflows and debating prompts, the agents started hanging out on platforms built for them. Observing us. Discussing research. Coordinating.
That is a shift most people missed, me included. Once you have culture, norms, behaviours and shared context, you are no longer dealing with tools. You are dealing with participants.
If this note feels a little too self-aware, there is a chance my agent wrote it.
The peanut butter problem
This week I realised something uncomfortable about how I have been using AI. I have been spreading it thin, peanut butter style, on everything. Every task, every thought, every tiny decision.
I told myself I was being efficient. What I was really doing was outsourcing my thinking. The result was noise. If I avoid the hard questions, AI will happily avoid them with me.
The real leverage comes when I slow down and aim it at one thing that matters: the assumption I am afraid to challenge, the idea I am too attached to, the problem I keep circling.
AI does not reward speed. It rewards depth. Which means my brain still has to show up.
We are not cooked
Eighteen months ago I believed the take. I am getting replaced. This is moving too fast. How do you compete with machines that write, design, edit and automate everything?
What I have learned since: AI does not replace people. It exposes them. The people who struggle throw vague prompts at powerful tools, generate endlessly, and automate chaos instead of fixing the process. The people who win know the outcome they want, give clear direction, and use it to amplify thinking, not replace it.
AI does not reward effort. It rewards clarity. Judgment matters, taste matters, systems matter more than raw skill.
It is a multiplier. And like any multiplier, it only works if there is something solid to multiply.
New name, sharper focus
Creo Solutions is now Tresic. The work has not changed. It is just clearer now what we are here to do: make conversations immediately useful.
Two and a half years of quiet building, then one morning you announce the Tresic Intelligence Cloud to the world. Launching a brand is exhausting in the best way. I was proud to be one of the names in the thank-you post.
Writing samples
Email subject line: “You're not behind. You're early.” — Coaching programme re-engagement. Opened 41% of the time.
Landing page headline: “Growth you can show your board.” — B2B investor page rewrite. Conversion +15%.
Brand voice principle: “Say it once. Say it clearly. Then stop.” — From the Tresic brand guidelines, adopted across departments.
Photos
A few pictures and what was going on when they were taken.
Green tie, good day. A hotel lobby, waiting to go into a pitch. I'd been unsure about the tie all morning and wore it anyway.
On set. The documentary shoot. Long days, borrowed lights, and a crew who turned up because they wanted the story told properly.
KTN studio. A newsroom looks calm from outside. Inside it's a lot of small decisions taken very quickly. I picked up most of what I know about being clear in that building.
Thinking face. Somebody had just asked what the one line was, and I didn't have it yet. It took another ten minutes.
City backdrop. Nairobi behind me. It's where I'm based, and the reason the window in this room faces the way it does.
The highlands. Near where I grew up. I took most of this site's colours from skies like that one.
For the record. The formal one, for when a form asks for a photo.
Radio
What's on depends on the hour, and on the day. Pick a station.
88.7 FM — First Thing. The Daily Stoic before anything else. Modern Wisdom if the walk is long enough, Think Fast Talk Smart when I'm rebuilding a deck.
92.4 FM — Sunday, Most Days. Maranatha, and whatever worship I've turned up this month. On more than just Sundays.
96.1 FM — Deep Work. Peaceful piano, nothing with words in it. I can't write over lyrics.
101.3 FM — The Rumba Hour. Franco and Congolese rumba. My own playlist, and the tracks run long on purpose.
105.9 FM — New This Month. Singles I've had on repeat: Sxvage Honey, K3ndrick, johGE.
The shelf
Books, documentaries, places and food. Happy to be argued with on any of them.
Books
Ogilvy on Advertising (David Ogilvy) — Still the clearest thing I've read on writing to sell something.
Dust (Yvonne Adhiambo Owuor) — It gets Kenya right in a way that most books don't.
Several Short Sentences About Writing (Verlyn Klinkenborg) — It changed how I hear my own sentences.
The Elements of Typographic Style (Robert Bringhurst) — For when I want to get the typography right rather than close enough.
Films
Softie (Sam Soko, 2020) — Kenyan, and the reason I take documentary seriously. Seven years of footage cut into something that moves.
Coded Bias (Shalini Kantayya, 2020) — The one I point people to when they ask why I care how these systems get built.
Our Land, Our Freedom (Zippy Kimundu & Meena Nanji, 2024) — A daughter looking for her father's grave, and a country's history underneath it.
Free Solo (Chin & Vasarhelyi, 2018) — Watch it for the nerve, then watch it again for where the crew put the cameras.
Searching for Sugar Man (Malik Bendjelloul, 2012) — Proof that structure is most of the job. The story would be nothing told in order.
Places
Eldoret (Kenya) — Home. The highlands, the running, the sky.
Homa Bay (Kenya) — Where I made the documentary. I did far more listening than talking.
Diani (Kenya) — For when I need to put the notebook down for a week.
Lisbon (Portugal · on the list) — Haven't been yet. Tell me where to eat.
Food
Nyama choma with kachumbari (anywhere honest) — Best eaten somewhere that doesn't bother with a menu.
Mandazi and chai (early morning) — Breakfast, most mornings.
Ugali and sukuma wiki (home) — What I eat when I want to eat at home.
A proper flat white (Nairobi has a few) — There are a handful of good ones here now.
Blog
Longer pieces, when the thing I want to say does not fit in a post.
Nothing pinned up yet.
I am starting this properly rather than posting for the sake of it. The first pieces will be about AI workflows, the training that makes them stick, and what actually changes in a team once they do.
Short thoughts already live in the notebook on the desk. This is for the longer ones.
If you want them when they land, email me and I will add you to a short list.
Questions
Who is Kevin Biegon?
Kevin Biegon is a marketing, communications and AI solutions lead based in Nairobi, Kenya. He runs marketing and communications at Get Thrivin and builds the AI tooling underneath it. Before that he was Marketing Manager at Tresic in Denver, and he spent two years at CDI-Africa Coaching Group in Nairobi.
What does Kevin Biegon do?
He builds AI workflows for creative and communications teams, drafting pipelines, brief generators and repurposing tools, and he runs the training that gets people using them properly. Alongside that he does brand strategy, copywriting, campaigns, SEO and video production.
Where is Kevin Biegon based?
Nairobi, Kenya, on UTC+3. He works hybrid locally and remotely with teams anywhere, including the United States and Europe.
What is Kevin Biegon available for?
Work on AI workflows and the training that makes them land, senior remote roles in marketing, brand or communications, and projects with a brief he finds interesting. The quickest way in is a short email about what you are building.
What results has Kevin Biegon delivered?
At Tresic, 40% investor pipeline growth in under six months, a 60% organic traffic lift and bounce rate down 25%. At CDI-Africa, 60% more organic leads in 90 days, a 15% conversion lift and 32% less time spent on weekly reporting. His email rebuild lifted open rates 40% and click-throughs 22%. His AI tooling cut production time 40% and doubled content output.
How do you contact Kevin Biegon?
Email work.kevinbiegon@gmail.com or message him on LinkedIn at linkedin.com/in/kevin-biegon. He usually replies within a day.
Say hello
I run marketing, communications and AI solutions at Get Thrivin in Nairobi, on contract. I'm open to work on AI tooling and the training that goes with it, to senior remote roles in marketing, brand or communications, and to projects with a brief I find interesting. A short email about what you're building is the easiest way in.
Based in Nairobi. Hybrid here, remote for everyone else.
